Many people I speak with are hesitant to embrace processes they feel are outside their core business. But what does that mean? I am not saying a hardware store should start selling perfume, or that a car dealership should begin carrying home furnishings. What I am saying is don't be afraid to look at every aspect of your business to see where you can impact sales.
Target
Corp. is attributing its sales surge online in part to its move
to drop shipping fees for all online purchases until Dec 20.
Thanksgiving saw a 40 percent surge in Target's online sales and was its
biggest online sales day ever.
So is shipping Target's core business? No, but they looked at the entire customer experience and found an improvement that had an ancillary impact on their business and drove a 40 percent increase.
What could you do with a 40% increase?
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