Mom...is that you?

Just another example of how targeted advertising had become....

 

 

 

 

NEW MOMS GOING MOBILE

Mobile devices are increasing their role in moms’ lives across the board when it comes to shopping, especially with regard to purchasing new products, according to the

BabyCenter U.S. Mobile Mom 2014 Report: Small Screens’ Big Influence on Moms’ Path to Purchase. BabyCenter, a pregnancy and parenting website, conducted the study, which reveals a significant uptick (26%) in mobile’s influence on moms buying new products and testing new brands, rising from 47% in 2013 to 59% in 2014.

With moms on the go, smartphones in hand, the

study finds that a majority (79%) use their mobile device specifically for shopping while in-store. Of those who shop in-store with their phones, nearly three-quarters (73%) said they used their phone to comparison shop while in a mass retailer, 35% in a supermarket or grocery store, and 22% in a discount wholesaler.

When asked which types of products they shopped for in the past six months using their mobile phone, moms cited clothing, shoes, and accessories as the top category (54%), followed by toys, books, and games for children (43%), and food and beverage (38%). The latter category,

including grocery shopping overall, also was a significant spark for another type of smartphone use by moms – mobile couponing. More than 1 in 3 mobile-shopping moms (34%) said they used their mobile devices for coupons while purchasing groceries.

Coupons also proved to be a key feature in mobile
advertising, according to the study’s findings. Nearly three-quarters of moms polled (72%) stated that the inclusion of a coupon was the most appealing feature in mobile advertising, marking a 36% jump in this opinion compared to 2013, when just 53% of moms said that coupons were important in garnering their interest in a mobile ad.