Top Ten Digital Media Predictions for 2015
1. Netflix will see a 30 per cent decline in subscriber growth in the US in 2015.
2. Google and Apple enter the fray, launching subscription video services.
3. Average daily hours of television viewing in the UK will decline for the fourth year in a row.
4. Netflix’s presence will have a positive impact on SVoD in both Germany and France.
5. Microsoft will launch a cloud gaming service.
6. YouTube Music Key will disrupt the current balance of power among music streaming services.
7. Amazon will launch a 3rd party ad network.
8. Programmatic advertising will make inroads into television advertising.
9. Display advertising will overtake search for the first time in 2015.
10. Social advertising in the US will top $8.2 billion in 2015
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