From Advaced TV Blog

This is some bold predicting!  This is from a European based website.

Top Ten Digital Media Predictions for 2015

1. Netflix will see a 30 per cent decline in subscriber growth in the US in 2015.

2. Google and Apple enter the fray, launching subscription video services.

3. Average daily hours of television viewing in the UK will decline for the fourth year in a row.

4. Netflix’s presence will have a positive impact on SVoD in both Germany and France.

5. Microsoft will launch a cloud gaming service.

6. YouTube Music Key will disrupt the current balance of power among music streaming services.

7. Amazon will launch a 3^rd party ad network.

8. Programmatic advertising will make inroads into television advertising.

9. Display advertising will overtake search for the first time in 2015.

10. Social advertising in the US will top $8.2 billion in 2015

Broadcast

Just read this:

ZENITH: "TV SHARE HAS PEAKED"

Zenith Media has issued some forecasts that are favorable to cable but not broadcast.

While the media shop sees overall advertising spending increases between 3.7% and 4.2% for each of the next three years, it also thinks television will continue to lose share to digital media. Zenith’s projection for broadcast TV for next year (of course coming off an even-numbered year with heavy political advertising) is a drop of 5% to $16.5 billion. Perhaps more disturbing, the shop also sees a decline, albeit just 1%, going into the political/ Olympics year of 2016, which it thinks will be followed by another down year of 3% for 2017. Cable, however, is expected to gain in each of the next three years, up 3% in 2015, 4% in 2016, and another 4% in 2017.
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The problem with broadcast is that they are having a hard time changing business models. Like newspaper before them, they are sliding because they have a product they need to sell. I have 42 networks and thousands of online sites to place my clients on. I don’t need to create an audience; I can chase them as they move around their screens. A broadcaster has one, network to sell and any online package they offer is loaded with a large portion of the impressions to be on their websites. They need to create an audience. Very difficult to do with media flying in from all directions…and very expensive. They will have to figure out a new model, maybe go digital or become cable nets. Either way they will have to abandon the shotgun model and make their content more valuable to core audiences who will pay to support them

What's my business?

Many people I speak with are hesitant to embrace processes they feel are outside their core business.  But what does that mean?  I am not saying a hardware store should start selling perfume, or that a car dealership should begin carrying home furnishings.  What I am saying is don't be afraid to look at every aspect of your business to see where you can impact sales.
Target Corp. is attributing its sales surge online in part to its move to drop shipping fees for all online purchases until Dec 20. Thanksgiving saw a 40 percent surge in Target's online sales and was its biggest online sales day ever.
So is shipping Target's core business?  No, but they looked at the entire customer experience and found an improvement that had an ancillary impact on their business and drove a 40 percent increase.

What could you do with a 40% increase?

SMB

I can’t tell you how many small business owners have told me that they don’t need to advertise because customers “will just come”.  Why do they feel that way?  I think I have the answer after all these years;

When a person opens a business, it’s not a spur of the moment thing.  They have probably spent a good deal of time thinking about it.   Then they begin to gather money to fund the new business.  Then they rent or buy a space, send time and money and physical effort getting it ready and stocking it with what they need to sell.

Then they open, after what might have been 2 or 3 years of investment in time and dollars.  No wonder many business owners feel ready for some kind of payoff.  Unfortunately that is not usually the case.  Even though you have given birth to this enterprise through lots of blood sweat and tears, to the marketplace you are simply another entry to consider when making a purchase decision.  Further more you are a dark horse in the race because being new, no one has heard of you or knows what and how your product or service delivered and what the customer experience will be.  Again, unfortunately for them, customer experience is the number indicator that a new customer will come to your store…and you don’t have much in the way of customer experience to show off because you haven’t had many customers.

Advertising can help. It can show potential new customers what you’re all about.  What they can expect in doing business with you.  Like a colleague of mine always says, ‘Business goes where business is invited’.  Even after you are up and running well, do you market?  Let me answer that question with a question, have you seen a McDonald’s ad lately?  Ford? Budweiser Beer?  Yes, and most likely it wasn’t that long ago, because even household names in business know that their competitors are out there trying to gain customer share.  And so are yours.

Mom...is that you?

Just another example of how targeted advertising had become....

 

 

 

 

NEW MOMS GOING MOBILE

Mobile devices are increasing their role in moms’ lives across the board when it comes to shopping, especially with regard to purchasing new products, according to the

BabyCenter U.S. Mobile Mom 2014 Report: Small Screens’ Big Influence on Moms’ Path to Purchase. BabyCenter, a pregnancy and parenting website, conducted the study, which reveals a significant uptick (26%) in mobile’s influence on moms buying new products and testing new brands, rising from 47% in 2013 to 59% in 2014.

With moms on the go, smartphones in hand, the

study finds that a majority (79%) use their mobile device specifically for shopping while in-store. Of those who shop in-store with their phones, nearly three-quarters (73%) said they used their phone to comparison shop while in a mass retailer, 35% in a supermarket or grocery store, and 22% in a discount wholesaler.

When asked which types of products they shopped for in the past six months using their mobile phone, moms cited clothing, shoes, and accessories as the top category (54%), followed by toys, books, and games for children (43%), and food and beverage (38%). The latter category,

including grocery shopping overall, also was a significant spark for another type of smartphone use by moms – mobile couponing. More than 1 in 3 mobile-shopping moms (34%) said they used their mobile devices for coupons while purchasing groceries.

Coupons also proved to be a key feature in mobile
advertising, according to the study’s findings. Nearly three-quarters of moms polled (72%) stated that the inclusion of a coupon was the most appealing feature in mobile advertising, marking a 36% jump in this opinion compared to 2013, when just 53% of moms said that coupons were important in garnering their interest in a mobile ad.