Here's the funny thing about ad buying

TNT
won primetime in the week of February 9-15. In Adults 18-49 it was followed by AMC, TBS, USA Network and Discovery. In prime viewers TNT was followed by Disney Channel, Fox News Channel, AMC and Discovery. For total day the winner was Disney, followed by Adult Swim, Nickelodeon, FNC and TNT.

TNT doesn't have a splashy trending show on social media, no darling of the critics, but it just keeps chugging along winning pretty much week after week.  One of the things I always stress to clients is frequency over time.  TNT knows this and builds a stable of steady performers, not that they aren't looking for a breakout hit, they just don't need one.
Broadcast nets are always looking for some kind of tent pole show they can build on, but the fragmented model of content viewing has pretty much made that impossible to do,

Slow and steady wins the race!