A Quick Thought

How do you find customers?  When you do marketing there are two schools of thought.  First off, you try to create audiences.  This would be like content or event marketing.  Where you develop something interesting and gather a crowd to watch it then sell them your products or service.  The second school of thought, is you chase audience.  This is going to a place where the is already a crowd gathered and messaging to them.  This is where lots of media comes in.  Radio stations play songs, TV shows programs and newspapers write articles.  Content creators on the Internet develop all manner of interesting things to attract people.  The issue comes in crowd sizes.  The Internet creates smaller, fast moving audiences.  One day it's a grumpy cat, then next day it's Alex from Target.  They are harder to hit because by the time you develop a message for them they've moved on.  Chasing audiences is hard, but probably more rewarding you just have to move fast to do it.