What does that mean to me?

Another consumer confidence report is out:

 

 CONSUMER CONFIDENCE REBOUNDS

The Conference Board Consumer Confidence Index, which had decreased in September, rebounded in October. The Index now stands at 94.5 (1985=100), up from 89.0 in September. The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen. “Consumers have regained confidence in the short-term outlook for the economy and labor market...With the holiday season around the corner, this boost in confidence should be a welcome sign for retailers,” said Lynn Franco, Director of Economic Indicators at The Conference Board. Consumers’ optimism, which had declined considerably in September, improved in October. The percentage of consumers expecting business conditions to improve over the next six months increased from 19.0% to 19.6%, while those expecting business conditions to worsen fell from 11.4% to 9.3%.

So what does this mean?  That tomorrow there will be another report indicating that consumer confidence has fallen!  Holiday spending will be up!  Holiday spending will be down!  Expect the economy to grow!  Expect the economy to shrink!

The bottom line is if you have a strong identity and a strong message, you will grow.  Most importantly if you provide a good customer experience, you will grow.   Share your customer experience with content marketing and a strong message.  I will write more about that later.

Until then, let’s celebrate the good news of consumer confidence…till tomorrow.